At Portnov Computer School we never did press releases before. We have just started 2-3 weeks ago with Cara joining our team from South Africa. She creates the wording of press releases and I develop the conceptual model for each.
There are many paid and free web sites where we can post press releases for sitting there and for being distributed to other web resources.
The reason I wanted to have press releases is very simple. When search Google for "Portnov Computer School" most of the search results are coming from garbage web sites, which use public information about businesses for creating their "records". Because of that out of first 20 search results 15 belong to nonsense web sites providing no value to users.
Published press releases have relatively high search results positioning. So far we have three:
- about Portnov Computer School moving to Los Altos
- availability of online "Testing Mobile Applications" class
- Portnov Computer School going online
If you search for the same "Portnov Computer School" string now the search results are going to be very different. Try it now.
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